Kiko Kostadinov x ASICS: A Masterclass in Functional Design and Innovation

In the ever-evolving world of fashion and footwear, few collaborations have achieved the seamless synergy of functionality and style like the partnership between Kiko Kostadinov and ASICS. Rooted in mutual respect for innovation and craftsmanship, this creative alliance has given rise to some of the most forward-thinking designs in recent sneaker history. With the introduction of Kiko Kostadinov Studios, the designer's vision has expanded even further, continuing to blur the boundaries between sportswear and avant-garde aesthetics.

Who is Kiko?

Kiko Kostadinov, a Central Saint Martins alumnus, is renowned for his utilitarian approach to design. His work is characterised by sharp tailoring, meticulous detailing, and a fascination with the interplay of form and function. With Kiko Kostadinov Studios, his creative process has taken on a collaborative dimension, embracing a studio-based approach that includes contributions from Laura and Deanna Fanning, the women’s line creative directors. Together, the studio explores innovation across menswear, womenswear, and accessories, showcasing a design language that is both experimental and deeply rooted in wearability.

Kiko Kostadinov and ASICS

The partnership between Kiko Kostadinov and ASICS began in 2018, introducing a new era of sneakers that prioritised technical performance without sacrificing aesthetic appeal. The early collaborations, such as the GEL-Burz 1, GEL-Delva, and GEL-Korika, demonstrated how ASICS' heritage in performance footwear could be transformed into contemporary design statements. These releases were celebrated for their bold silhouettes, unconventional colour palettes, and intricate construction, cementing the collaboration as a game-changer in the sneaker world.

Kiko’s work with ASICS is often credited with elevating the brand’s profile in the fashion world, making its technical innovations desirable not just for athletes but for streetwear enthusiasts and design aficionados alike.

The GT-2160 and Gel-Kayano 20: A New Chapter

The latest additions to the Kiko Kostadinov x ASICS catalogue, the GT-2160 and Gel-Kayano 20, exemplify the partnership's commitment to evolution and reinvention.

First up the GT-2160: Drawing inspiration from early-2000s running shoes, the GT-2160 is a celebration of ASICS’ heritage and Kiko Kostadinov’s future-forward vision. The silhouette boasts a dynamic layering of materials, with reflective accents and sculptural overlays that evoke movement and speed. Its unique colourways, ranging from metallic silvers to muted earth tones, offer versatility, making the sneaker a standout both on and off the track.

Next, Gel-Kayano 20: Originally designed as a performance runner, the Gel-Kayano 20 has been reinterpreted through Kiko Kostadinov’s lens, transforming it into a contemporary icon. The sneaker features ASICS' signature GEL technology for unparalleled comfort, while the upper design blends futuristic shapes with textural contrasts. This fusion of technology and artistry redefines what a running shoe can be, appealing to those who value both substance and style.

The Legacy of a Collaborative Vision

What makes the Kiko Kostadinov x ASICS partnership truly remarkable is its influence on the broader fashion landscape. By elevating functional sportswear into high fashion, the collaboration has inspired a wave of designers and brands to rethink the potential of performance apparel. These sneakers are not just footwear—they're statements of intent, showcasing the power of collaboration in pushing the boundaries of design.