Releasing online and in-store at 10AM this Thursday 24th October at thegoodlife.
July 8, 2024
The Fall/Winter 2024 season is in full swing, and the much-anticipated collaboration between Wales Bonner and adidas Originals is set to make its debut. This collection celebrates the essence of street style while paying homage to the roots of Hip Hop culture.
A Blend of Heritage and Modernity
This collection embodies a rich narrative that intertwines vibrant street style with everyday exuberance. Grace Wales Bonner, the visionary behind the brand, infuses the collection with influences drawn from her Afro Atlantic heritage and European luxury, creating a unique aesthetic that resonates with fashion enthusiasts and cultural connoisseurs alike.
This season, adidas & Wales Bonner introduces a series of re-coded sporting looks that include tops, track suit set, vests, and footwear. Each piece is designed not only for style but also for comfort and functionality, making them perfect for everyday wear.
Footwear Reimagined
A standout aspect of the collection is the footwear offering. Wales Bonner reintroduces an archival icon: the adidas Originals Superstar. This beloved silhouette returns alongside two new iterations of the classic Wales Bonner Samba, presented in crocodile-printed leather makeups that add a touch of luxury to a sporty classic. Additionally, the Samba MN features contrasting silver upper and crocodile-printed leather at the heel, merging traditional craftsmanship with modern flair.
Capturing the Spirit of Harlem
The Wales Bonner campaign, captured by renowned photographer Rennell Medrano, serves as a loving homage to New York's iconic Harlem neighborhood. Through a vibrant cast of characters, including professional skaters Carlisle Aikens and Kader Sylla, the imagery reflects the beauty and poetry of the streets, inviting viewers to explore the dynamic world within a world. The campaign encapsulates the spirit of the collection, bridging the gap between high fashion and urban culture.
