adidas x Brain Dead Stan Smith Sneaker

adidas Originals and Los Angeles-based Brain Dead link up to re-work the iconic Stan Smith Sneaker.

September 3, 2024

adidas x Brain Dead Stan Smith Sneaker | thegoodlife. UAE

In their latest collaboration, adidas Originals and Brain Dead have once again pushed the boundaries of sneaker design, reimagining the classic Stan Smith in various striking colourways.

The partnership, first teased earlier this year, marries the rich heritage of the German sportswear giant with the daring creativity of the California-based label, renowned for its bold and provocative designs. For over a decade, Brain Dead has been a trailblazer in the global fashion scene, known for its distinct aesthetic that extends beyond apparel into art and culture. The brand’s ethos centers around the people, cultures, and attitudes that define contemporary subcultures, making it a perfect match for this collaboration.

The Stan Smith, originally introduced as the first leather tennis shoe, has transcended its sports origins to become a cultural icon. In this new iteration, the sneaker stays true to its roots while incorporating signature Brain Dead elements.

The traditional laces are replaced with thick, contrasting ones, and the brand's logo is prominently featured on the perforated sides. The padded heel, crafted from raw and hairy fabric, adds a bold touch, with color options including Cream, Dark Green, Light Blue, and Pink. To mark this release, Brain Dead has teamed up with artist Ryan Decker for a campaign that fuses surrealism with animation, presenting a unique and whimsical take on a tennis match where flying rackets and peculiar objects animate the court.