The Return of the Air Jordan 4 "Fear"

First released in 2013 as part of the innovative "Fear Pack," the Air Jordan 4 “Fear” redefined how sneakers could tell a story. Unlike many Jordan retros rooted in specific career highlights, the “Fear” pack drew from the intangible: Michael Jordan’s relentless drive and competitive spirit. The insoles echoed this ethos with the phrases “I’m scared of what I won’t become” and “you’re scared of what I will become,” a bold flip of fear into motivation.

Among the three silhouettes in the pack—the Air Jordan 3, 4, and 5—the Air Jordan 4 quickly emerged as the fan favourite. Its gradient design, blending black, grey, and white tones, stood out sharply against the earthy olive hues of its counterparts, earning it a top spot among collectors and commanding premium resale value. The Air Jordan 4 “Fear” remains a testament to the power of abstract inspiration and timeless design.

Air Jordan 4 Retro "Fear" will be available online and in-store on Saturday 16th November at thegoodlife.

Unit G-64, Alserkal Avenue - Street 8 - Al Quoz - Dubai