Colorful Standard is now available online and in-store at thegoodlife.
May 2nd, 2024
Born from organic roots and sustainable practices, Colorful Standard is a Danish brand dedicated to crafting high-quality essentials for everyday wear.
At the heart of Colorful Standard’s ethos is a deep concern for the fashion industry’s growing fixation on rapid mass production and consumerism. This concern drives their commitment to creating clothing that not only looks good but also stands the test of time, both in terms of durability and style.
What sets Colorful Standard apart is their conscious approach to clean manufacturing. They pride themselves on using the finest certified organic cotton and Italian wool, sourced responsibly and manufactured in Portugal under strict European guidelines. This ensures that every piece in their range is not only stylish but also ethically produced.
Colorful Standard. Made in Portugal.
From classic neutrals to vibrant seasonal hues, Colorful Standard offers a curated selection of wardrobe essentials expertly colored and crafted with both style and functionality in mind. And as a testament to their commitment to making a positive impact, they donate 5% of their proceeds to charity.
But it’s not just their manufacturing practices that make Colorful Standard stand out. A key aspect of sustainability in the clothing industry is the materials used, and Colorful Standard takes this seriously. Their garments are made from 100% organic cotton, which is grown without genetically modified seeds and fertilized with natural rainwater. This eliminates the need for harsh chemicals in the growing process, reducing pesticide use and greenhouse gas emissions by up to 94%.
Furthermore, Colorful Standard ensures that their dyes meet the highest standards of safety and environmental responsibility. All dyes used in their clothing are OEKO-TEX certified, meaning they have undergone rigorous testing against a list of up to 350 toxic chemicals. This certification guarantees that their clothing is free from harmful substances, ensuring the well-being of both the wearer and the environment.
Colorful Standard is not just a clothing brand – it’s a commitment to sustainable style. With their thoughtfully crafted pieces and dedication to clean manufacturing practices, they are leading the way towards a more ethical and environmentally friendly fashion industry. We are proud to partner with Colorful Standard and invite you to join us in supporting their mission.
