Available online and in-store at thegoodlife.
April 23, 2025

Born in 1947 in the heart of the French Alps, Salomon has always been about pushing boundaries. What began as a family-run workshop crafting ski edges in Annecy has evolved into a global brand that fuses performance innovation with cultural relevance. As Georges Salomon once said, "What fascinates me the most is what I'll do tomorrow."

Today, Salomon stands at the intersection of mountain sports and modern lifestyle, creating gear that transforms experiences and culture. Their commitment to imagination, simplicity, and diversity resonates with a new generation seeking both function and form.
This evolution is evident in the brand's unexpected rise from rugged trails to high-fashion runways. Collaborations with luxury labels like MM6 Maison Margiela and Kith have reimagined Salomon's technical designs, aligning them with the aesthetics of gorpcore and streetwear culture.



The XT-6, once a staple for ultra-distance athletes, now graces the feet of fashion icons like Rihanna, Bella Hadid, and Emily Ratajkowski, who have seamlessly integrated these sneakers into their everyday ensembles.



The Speedcross brings aggressive traction and bold design to urban landscapes, while the XT-4 OG pays homage to Salomon's heritage with modern flair. For moments of rest and recovery, the RX MOC 3.0 offers slip-on comfort without compromising style.
Salomon's journey from the mountains to mainstream fashion underscores its versatility and enduring appeal. Whether navigating alpine trails or city streets, Salomon footwear embodies a spirit of exploration and innovation that resonates with adventurers and style enthusiasts alike.