Releasing online (9AM) and in-store (10AM) on Wednesday 22nd January at thegoodlife.
January 20, 2025
The adidas x Taqwa Bint Ali Megaride Mary-Jane plays on the beauty of contrast. This latest collaboration between the Three-Stripes and 26-year old artistic director and consultant Taqwa Bint Ali redefines traditional sneaker aesthetics by merging the elegance of ballet with the functionality of streetwear.
At the heart of this collaboration is the idea of juxtaposition—where old meets new, soft meets structured, and movement meets style. The Megaride Mary-Jane embodies this ethos through its tonal silver finish, minimalistic design, and recontextualised form. With its singular velcro enclosure, this sneaker reimagines the classic Mary-Jane silhouette with a contemporary edge, offering a fresh take on functionality and fashion.
Beyond its design, the campaign itself celebrates the universal bonds of sisterhood. Across different cultures and backgrounds, the Megaride Mary-Jane becomes a shared thread, a symbol of unity and empowerment. The campaign imagery—shot in Paris—captures the effortless blend of street culture and high fashion, reflecting the very essence of the collaboration.
Hailing from Paris and Dubai, Taqwa Bint Ali has made a name for herself as an artistic director and consultant known for her keen ability to craft authentic narratives through fashion. At just 26, she has worked with industry heavyweights like GQ, adidas Paris, and Jean-Paul Gaultier, bringing a unique vision that prioritises plural representation of women, culture, and society.
For this release, she transforms the Megaride Mary-Jane into an elevated piece that blend form and function effortlessly. She refines a tongueless sneaker with a single fastening mechanism, making it both a statement piece and an everyday essential.
Its chunky sole, sleek upper, and premium materials, offers versatility that transcends seasons and trends. Whether styled with relaxed tailoring, oversized outerwear, or a minimalistic dress, it adapts to every wardrobe with ease.
the adidas Originals x Taqwa Bint Ali Megaride Mary-Jane will be available at thegoodlife. on Wednesday 22nd January in-store and online.
